People bring me lots of deals, offers of alliances, and miscellaneous opportunities?at least that's how they characterize them.And I have a very simple question that I use to deflate their hype and to bring their rosy rhetoric down to earth:."Is there a payday in this?".
You can't imagine how well this works for me.Recently, for example, I was told about a new company, slightly beyond start-up stage; that is positioned for rapid growth, and it needs products like my audios and videos and "live" seminars as content.At first, that sounded pretty good, a nice symbiosis.I have lots and lots of nifty, original content.
That's what I'm good at creating, and if they can distribute it, efficiently, hey, we're off to the races, right?.Wrong.It seems they want goodies but they're kind of strapped for cash.
Actually, what they're really looking for are investors.Well, my question cut to the heart of the matter. I need dollars to flow to me on a nice schedule. I'm not sending dollars the other way.No payday, means Gary can't play.
The last time I used this line, in an email as it happened, my counterpart actually blanched. I knew it, because he repeated the word, payday, disparagingly.I haven't heard from him since!.You should try this line because it puts the proverbial rubber to the road!..Dr. Gary S.
Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service, and the audio program, "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.
D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations from Santa Monica to South Africa.
He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: email@example.com.For information about coaching, consulting, training, books, videos and audios, please go to: http://www.customersatisfaction.com.
By: Dr. Gary S. Goodman